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Adhiraj Capital City:

CLUSTER LAUNCH

~INR 150 cr.+ revenue | 2 months prep + 1.5 month sales cycle | October – December, 2019

CASE SUMMARY:

  • Go-To-Market requirement for large scale cluster launch.

  • Excavation stage, one of the tallest skyscrapers in Navi Mumbai.

  • Need to enhance distribution, build draw for Kharghar in a larger belt.

IMPACT CREATION:

  1. Go-To-Market’ strategy formulation and energizing the market in a planned manner. (3 months).

  2. Migration from MUMBAI to Navi Mumbai (1/3 walkins, 1/5th bookings).

  3. Market building documents/PR/ATL.

  4. Pan Mumbai, staged ATL – 2 page jacket ads, strategic OOH, heavy digital +1500 pax large Channel Partner Meet effected by developer Sales team.

RESULTS:

2,500 walk-ins  |  180 net bookings  |  INR 150+ cr.  |

Pipeline of additional 35-40 cr for new tower

Adhiraj Capital City Launch Ad
Adhiraj Capital City Launch Ad - TOI
Adhiraj Capital City Launch Ad 2
Adhiraj Capital City Pre-Opportunity Document
A Few Pages of Adhiraj Capital City Brochure

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